July - Feb 2020 vs July - Feb 2022 IT purchases comparison in California state gov't

Nov. 2007 was our first report on California spending hoping the research may spark interest in contracting with the government, specifically with California small businesses. We followed this up with a month-to-month report of purchasing in IT services and goods for the month of November 2008 (short summary - the government purchased over $100 MILLION each of these months).

Today, we’ve concluded another comparison - IT Purchases from July 1 through February 18, 2019 - 2020 compared to July 1, 2021, through February 18, 2022!

Summary

• $ 1,896,000,000 total IT spend / contracted for Period 7.1.19 - 2.18.20 (rounded back in those days :) )

• $1,992,845,749. total IT spend / contracted for Period 7.1.21 - 2.18.22

  Small Business

• $155,000,000 IT Goods spend / contracted for Period 7.1.19 - 2.18.20

• $145,449,332 IT Goods spend / contracted for Period 7.1.21 - 2.18.22

  • $132,309,610 IT Services

Added DVBE to end of period 2022

Disabled Veteran Business Enterprise (DVBE)

• $3,489,029 IT Services spend / contracted for Period 7.1.21 - 2.18.22

• $49,885,835 IT Goods spend / contracted for Period 7.1.21 - 2.18.22

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Also, total transactions were:

13,315 total IT services and goods transactions

4,892 total small business transactions

1,205 total DVBE transactions

There are many other very interesting data elements present such as WHO is winning most contracts and contract vehicles are most in use. Please email us if this is interesting info and we will provide it!

Please note - Small business includes all certifications including SB |DVBE, SB | PW, SB| MB, SB | MB | DVBE, etc.

Pursuing bids in California? Nov. highlighted bids due in Dec from cities, counties, and state executive branch

November our company and clients have received over 200 new IT bids. Many we will pursue on behalf of our clients’ to connect with buyers, ask questions to understand and uncover buyer tendencies and mindset, and then determine if we WILL respond OR just send a THANK YOU note (always recommended!).

Highlights of the *bids and their hosted procurement website include:

• City of Lake Forest - Elec Document Management - Bid on Planet Bids - Due Dec 7, 2021

• State Teachers Retirement System - RFO - Technology Services Operating Model - Bid on Cal Eprocure - due Dec 16, 2021 (they like CMAS!)

• San Francisco Bay Conservation Comm - Strategic Planning Facilitator - Bid on Cal eProcure - due Dec 17, 2021

• City of Bakersfield - MULTIPLE bids including Lenovo, VMWare - Bid on Planet bids

• City of San Diego - multiple bids including HP Business Class Desktop and laptops - Bids on Planet bids

• LA County - Multiple ( they ALWAYS have multiple!) including Upstream, Infoblox, Dell / EMC storage, Symantec - Bids on THEIR website!

• State executive branch - (Cal eProcure) multiple from General Services, Corrections, Housing, DMV - Bids on CaleProcure!

Let us know if we can help! Bids can be a wonderful means to find out more about an account, agency and its departments, and CIO thinking!

Connect and follow us -

Department of Justice > Due October 4th > BIG Opportunity for Small Businesses AND DVBE > UNSPCS codes

On September 13, 2021, the CA Department of Justice (DOJ), released Request for Quotation RFQ 21-028 CURES Data Collection.

The CA DOJ has an annual approved budget of over $1.1 billion and buys a lot of Information Technology (IT) goods and services.

The CURES RFQ is requesting responses for a web application to serve as a technological intermediary (YBM’s description) between the DOJ and its THOUSANDS of dispensers through

• a web-based application

• to collect, validate, and submit to DOJ dispensed prescription data submitted by dispensers in California and mail order dispensers from outside of California via secure electronic data transmission method(s) in accordance to ASAP 2009 Version 4.1, or higher.

• DOJ anticipates transitioning to ASAP 4.2B or higher format during the term of this Contract and

• estimates the monthly average volume of data collection between four and six million records per month.

The Office of the Attorney General website lists thousands of dispensers throughout California.

YBM POINTS

1. The CURES RFQ seeks certified Small Businesses and/or Disabled Veteran Business Enterprises to participate as PRIME or SUB. So, immediately consider submitting your business as a potential subcontractor if you provide any of the CURES RFQ components (services, web application, staffing, documentation, technical writing, IT products).

2. Update all of your UNSPCS & NAICS codes. This is how agencies find your business.

   Important note: We frequently see IT bids in UNSPCS and NAICS that reflect administrative solutions for IT goods and services. Use an many as you can when registering your business on various agency websites!

3. We’ve asked and will post answers such as budget, in-place technology, etc.

IMAGES ABOUT the CURES RFQ - Website listing and Subcontractors ads (there ARE NONE!)

Email us if we can help you find any of the above materials - info@ybmarketing.com.

PS - DUE October 4th!!!

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UNSPSC codes utilized by the department.

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No vendor ads to date! Consider placing one to gain NEW partnership possibilities!

Seven (7) tips in marketing to the government and other large markets!

There is LOTS of wonderful research by a number of market leaders. This one-page document compiles a TOP TIPS utilized in our campaigns coupled with a few of our own!

Timeliness in responding to a new, potential customer’s requests is an important example. Research has shown that responding within the FIRST HOUR to an inquiry, website visit, or email click-through will positively impact your organization’s chance of earning this new customer! AND as a technology example, adding CHAT from FaceBook (free but we haven’t tested its strong/weak points) or an application such as ZOHO SalesIQ (NOT free BUT integrated to ZOHO CRM AND we use it!) is a wonderful example of immediacy and personalized in engagement when the response is a PERSON and not a bot! (Bots are second in our strategy, people FIRST! Sorry, Bots).

We’ve deployed processes with our clients which often includes:

1. an immediate response (chat response, email) from a knowledgeable staff member followed by

2. a kind-hearted telephone call!

Please let us know if we can assist in your strategy development and what applications are enabling these processes.

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California government purchases show BILLIONS invested

YB Marketing staff enjoy research and our California government agencies, cities, counties, special districts and educational organizations offer plenty! In our most recent research, we looked into the state government of California and its purchases covering July 1, 2019, through February 18, 2020, and with a specific focus on IT GOODS and IT SERVICES. These two categories encompass

Information Technology Goods which include products from everything from small document scanners, computer cables to high-end, enterprise storage and

Information Technology Services including technology and product project implementation consulting worth MILLIONS of dollars to one project manager or application developer required for a short term project.

Of interest to YB Marketing (YBM) are the purchases shown for the California Certified Small Business.

NOTE(s) and answers to our most recent questions

• YES, through available publicly available and online records searching, we/you can DRILL INTO information per department and/or vendor that supplied the service

• YES, MUCH of this research can go back many years, if desired.

Our Findings shown :

For further request and requests, please contact YB Marketing!

YB Marketing assisting cyber security industry leader connect!

Sacramento Capitol Complex - YBMarketing.com

Sacramento, CA. California government staff in information technology (IT) and procurement have a great deal to deal with AND a variety of contracts and vendors to select from. At YB Marketing, it’s our goal and hope to bring to these folks those California certified small businesses that have a track record in delivery, coupled with distinctive qualities the California government may use in its IT initiatives.

We are pleased to announce that YB Marketing will begin the representation of a noted industry leader in cyber security. This certified Small Business, SLP contract holder (IBM security products) and CMAS contract holder (services and products) selected YB marketing for its “positive attitude, knowledge and respect of California government processes” in contracting AND contacting government staff.

“It’s a critical time for government as it relates to security,” said Matthew Kernodle, principal consultant for YB Marketing “and we couldn’t be happier to represent a company that has supported not only their customers but their partner’s customers worldwide in threat analysis and threat detection.”

YB Marketing will assist in expanding the company’s presence in critical state departments as well as conduct outreach and events on their behalf.

For inquiries please visit www.ybmarketing.com

Proudly serving California Small Business since 2007

YB Marketing receives contract award for outreach, email & sales process policy

Full service, integrated outreach

It’s always exciting and an honor to be selected and awarded a new contract. The YB Marketing team will manage the client's social presence, create face-to-face events in the clients service areas and through webinars, AND contact the client's existing customers (and find some new ones in the process!) accessing current status and ways the client may improve services.

Tools we will manage and measure on our clients behalf include:

• LinkedIn,

• Twitter,

• Constant Contact,

• ZOHO CRM AND

• the good ol' telephone!

Additionally we will

• Research target accounts for procurement activities and history,

• directly engage with the target accounts, and

• Ensure all contracts useful in procurement are in place. This list includes:

  • CMAS (California Multiple Award Schedule)

  • Small Business certifications in local areas and with the state of California

“It is an honor to assist a well established company extend its reach and contacts in major California markets”, said Matthew Kernodle, principal consultant of YB Marketing adding that he believes state departments and local government welcome hearing about small business that delivery!