There is LOTS of wonderful research by a number of market leaders. This one-page document compiles a TOP TIPS utilized in our campaigns coupled with a few of our own!

Timeliness in responding to a new, potential customer’s requests is an important example. Research has shown that responding within the FIRST HOUR to an inquiry, website visit, or email click-through will positively impact your organization’s chance of earning this new customer! AND as a technology example, adding CHAT from FaceBook (free but we haven’t tested its strong/weak points) or an application such as ZOHO SalesIQ (NOT free BUT integrated to ZOHO CRM AND we use it!) is a wonderful example of immediacy and personalized in engagement when the response is a PERSON and not a bot! (Bots are second in our strategy, people FIRST! Sorry, Bots).

We’ve deployed processes with our clients which often includes:

an immediate response (chat response, email) from a knowledgeable staff member followed by
a kind-hearted telephone call!

Please let us know if we can assist in your strategy development and what applications are enabling these processes.