A case study in event and email marketing

Across two states and multiple state agencies

Our team’s tasks included :

  • Design & deploy a contact tracking & engagement application (ZOHO ONE CRM*)

  • Write unique content to engage a NEW target audience

  • Host multiple online webinars with product introduction and well-planned demonstrations

  • Track and engage with all interested contacts providing direct email and telephone followup

End results were thousands of contacts made, multiple one-on-one conversations, and a few new proposals for our client!

A 5-page report available by clicking on the image (opens a PDF in a new window)

*CRM - Customer Relationship Management application