How we help build our clients’ connections and revenue opportunities :)
COnnecting our client to
two State governments
Using email, LinkedIn, product webinars, and ZOHO to reach thousands of new contacts
“YB Marketing has been an excellent source for understanding key executive’s strategies and priorities”
Assisting a Certified California Small Business to secure its current customer base and develop new revenue opportunities
How we helped
Develop engagement strategy in email, direct calling with “at-risk” customers as well as new prospects
Establish and drive attendance to customer appreciation events (in-person & webinar) and new, separate prospect events
Implement ZOHO CRM for sales staff tracking conversations, revenue opportunities, and appropriate face-to-face meetings with scheduled follow up
Develop a series of written materials used in online content, segmented email, and sales engagements
Execute a long-term plan for further customer engagement and revenue growth
In-use campaign elements
Client example and campaign objectives
Client Objective - Obtain government contract, identify & contact statewide target audience, develop unique content publishing to multiple social properties
Client - California large enterprise in IT SERVICES
Obtain contract vehicle
Develop promotional materials and identify MOST LIKELY agencies and departments based on budget and past procurements
Develop & drive attendance to product events
Implement CRM for tracking conversations, revenue opportunities & appropriate face-to-face meetings & follow up
Develop a series of written materials used in online content, email & sales engagements
Execute a long term plan for further customer engagement
In-use campaign elements
Lots of examples!
Direct outreach - lead generation - research
Online & print - literature & handouts
Event coordination, outreach & reporting
Online content development
RFP - RFO - RFI strategy development & writing
Social content development
Email marketing & implementation with Constant Contact
CMAS contract obtainment & promotion