From 500 to 6,000 LinkedIn followers. How we helped one IT services company grow

Helping a small business grow and connect with new fans and followers is our great honor and joy! In recent months, our creative team took on a new client with just over 500 followers and grew that same follower list to close to 6,000. “AWESOME!”, exclaimed the YB Marketing client - “NOW WHAT?” says I (using my pirate-like voice)!

Is adding followers an important objective and measurement? Well, in short, yes as it implies the client’s messaging and LinkedIn events (at least one per month) have meaning to the LinkedIn visitor. It also implies that the voice of the client has unique values and ideas resonating with the visitor - now follower. (Importantly, the unique values in service and product, people, and process are where the YB Marketing (YBM) work truly begins!)

And it also suggests that other marketing efforts in email marketing (segmented, personalized where appropriate, small and large scale), telephone outreach, Facebook posts, adding the client’s partner events to LinkedIn, ALL with a call-to-action click-throughs to learn more, read more, connect with us are also working.

As important, the client’s employees are also getting involved through direct messaging and reposting on their personal pages (NOT the company page) adding thoughtful insight relevant to their unique customer / would-be customer base while expanding their connections.

AND REALLY important, the “Custom button clicks” are up substantially. in this specific case, this metric is website click-throughs to the client’s CONTACT US page.

A look at LinkedIn analytics…

Snapshot of visitor engagement from 09.16.21 after a BREAK in marketing : (

Snapshot of visitor engagement AFTER marketing reinstated : ) 10.21.21

NOW WHAT? well, let’s continue speaking to, growing our followers, and fulfilling the follower’s journey in building trust and, potentially, a new customer for the client using:

• Follower-only ADS and events

• Reward or loyalty programs and offers for the followers

• Encouraging the followers to engage with the client’s web and other social properties

• Encourage scheduling a one-on-one meeting or demonstration or general discussion

There are so many wonderful outcomes when building a follower and fan base. Let your imagination soar and keep speaking to each unique follower and fan offering unique content that is educational, encouraging, and fun.

A case study in event and email marketing

Across two states and multiple state agencies

Our team’s tasks included :

• Design & deploy a contact tracking & engagement application (ZOHO ONE CRM*)

• Write unique content to engage a NEW target audience

• Host multiple online webinars with product introduction and well-planned demonstrations

• Track and engage with all interested contacts providing direct email and telephone followup

End results were thousands of contacts made, multiple one-on-one conversations, and a few new proposals for our client!

A 5-page report available by clicking on the image (opens a PDF in a new window)

*CRM - Customer Relationship Management application