SURVEY SAYS! - shows link between product recalls, user reviews
More than 60% of consumers now look for user-generated product reviews online, according to a new survey by Deloitte Consulting. The poll also found a third of respondents were motivated by recent product recalls to pay greater attention to descriptions and warnings on packaging and 18% were motivated for the same reason to seek out information online
YB Marketing comment: 1) Further research substantiates this finding because users are far more likely to trust other users than the word of vendors and 2) get a BLOG / develop community on your site - even if perceived as painful (truth often is!).
Sources: Advertising Age - http://adage.com/digital/article?article_id=121565 IAB Smart Brief